Want to learn the 4 ways to dominate social media in 2020; read on and you will learn 4 steps to become a better social media marketer in 2020.
Social Media Marketing Tips
The first step is lead generation by gathering data. Now, how do you gather data and what is data? What’s the data that you should be gathering? Let’s break this down for you, your objective in using social media for all of the social media marketing tips in the world will not help you without data!
If it’s to sell, you should not be chasing followers or likes, or impressions otherwise known as vanity metrics. What you need to be doing is capturing email addresses and phone numbers, and there’s a couple of ways that you can do this.
You can set up a landing page through your website. So someone goes to your website and then they have to input their information. They get something in return, whether it’s, an e-book or a white paper, or an exclusive video.
Whatever that exclusivity is you want to make sure that someone has to opt-in first and in return you’re, getting something out of it. So what happens when you set up this landing page? Well, you can then remarket it through Facebook Ads or by sending any email out to potential customers.
Don’t lose sight of phone numbers. Phone numbers now become valuable for remarketing through SMS or text message marketing there’s, a platform called SuperPhone that is quite good. So when you collect phone numbers through SuperPhone, you can rebroadcast out and guess what you’re now, bypassing the social media superhighway and you’re able to get your message in front of people directly on their cell phone.
But in order to do any form of remarketing, whether it’s through email addresses or phone numbers, you need to gather data, not followers. Remember what we said about social media marketing tips….it is all about the data!
Once you fill out that landing page form, the marketer has your email address, even your URL on Twitter. A good marketer like you then has all the information needed, including a phone number, in order to follow up. So think of social media and email, marketing and SMS marketing all being married together there’s, not just one platform that you use, but you need use all of these platforms, in combination with social media being the feeder source to get you the data that you need.
Step 2, private messaging on whatsapp and slack.
Let’s face it. Social media today is noisy as and your objective as someone that uses social media in their business is you have to find ways to break through that noise and stand out so staying along the same lines of what was said previously with collecting data, whether it’s, email addresses or phone numbers think about setting up a private group on slack or whatsapp for your superfans or you’re more connected fans.
Hopefully you’re using some sort of social listening tool that you can easily identify who these fans and these supporters are once you’ve done that, then you invite them over to your own private experience. Tools like Repwarn work well for this.
By doing this, meaning by creating a group on slack or on whatsapp, you’re able to bypass all the noise. All the self-promotion, all the flexing, that’s occurring every single second of the day on Instagram Facebook, Linkedin, etc.
Step 3, gather intel or set up listening feeds. Let me break this down, for you make it really easy. Again, the Repwarn platform is really good for this or you can go to Twitter and type in a call for whatever your topic is. Now you can save that feed and you can go back to that feed in real time. At any minute of the day, and you can see who’s, updating the feeds, so if you’re a real estate agent, you can set up feeds for the city that you do business in, and certain key phrases or terms like looking to buy a house in Denver or moving to Florida.
The key is that you’re using social networks as search engines, so once you gain the intel now, you can effectively communicate with your prospects.
Step 4 is using Giphy. What is to really like about Giphy is that you don’t have to have a big presence on any social network.
You just have to have the right gifs on Giphy, for people to use in their content on Facebook, Instagram or Twitter. Now why are people using gifs it’s, really simple, to spice up and add a little humor or character to their content provided that you have the right mix of gifs.
Anyone on these social networks has access to your content, so think about this. If you’re searching for ways to growth hack into Facebook’s, 2 billion user ecosystem 1 billion users on Instagram over 300 million users on Twitter, this is the easiest hack.
Just put your content on Giphy sit back and let others use it now.
These are 4 tips to help you become a better social media marketer in 2020.
Look out for more tips in upcoming posts like Social Media Marketing Tips soon.